We get results.

At WebImpact, we handle a range of email campaigns which include various interconnected activities ranging from building an email list through lead generation strategies to preparing an email message to its deployment. Our services are carried out with impeccable execution, and deliver top-notch results.

As studies have shown, email marketing is up to 40 times more effective than social media, and the buying process happens 3 times faster than on social media. Our intricate email marketing campaign model helps our clients estimate the total possible impact of multiple advancements and developments in diverse areas via email metrics such as:

• Number of active subscribers
• Number of inactive subscribers
• List size
• Open rates
• Revenue
• Profit
• ROI
• Conversion rates
• Number of new subscribers etc

Upon completion of the analytics, we formulate strategies to enhance improvements in areas which would deliver the best results for our clientele’s organization.

Part of our marketing strategy involves creating landing pages and sign-up boxes which enable prospective customers in the varying niches of our clients to opt-in for offers, promos and other services. This is a high-quality effort that craves attention and time.

In order to minimize churn rate, and to ensure a steady increase in the list strength, viable list-building strategies and procedures are implemented around the clock. This ensures that our clients not only retain their customers, but also grow their reach.

A long email list is ineffective without a fair open rate. Thus, we ensure our clients’ subscribers take the desired action by opening the email offers. To maximize the opening rate, we employ certain primary drivers which include:

1. Address lines:

   Having assisted our clients in building a relationship with their subscribers by providing valuable content and offers, they therefore tend to gravitate towards opening our clientele’s emails.

2. Email subject:

   Our catchy subject lines which appeal to the readers’ emotions, give subscribers a run-down of the email’s value and content.

3. Email preview:

   Imbedded in our email campaigns are spot-on previews which detail the purpose of all our emails. The effectiveness and efficacy of our previews go a long way in influencing the customer’s decision.

4. Consistency:

   We are consistent in offering the best to our clients; the effect of which is the growth of our clients’ email list and satisfaction of their diverse customers and market.

The days of getting an “intern” to oversee your content strategizing are over. At Webimpact, we are poised to creating influencing email content which adds real value to the customer experience, and delivers your brand promise. Once our clients’ email subscribers have opened the email promotion, our valuable content guides them to clicking through the romotion. We do so by offering:

• An incentive for the offer
• Keeping content relevant and customer-personalized
• Avoiding too much copy
• Focusing on clear communication of what the offer requires of the customer
• Being convincing without being excessively persuasive

At WebImpact, we embark on testing which is an essential part of email marketing strategy. We ensure our clients’ campaigns are foolproof, in order to achieve the best of results, such as significant increase in open, click-through and conversion rates.

By carrying out tests on the headings, use of testimonials, email list sources, subject lines and the location and content of calls to action, we are able to certify the strength of the campaigns.

We question our clients’ campaign goals and how certain improvements can impact the results.